The new year will be marked largely by -- smaller contracts, cloud-related chaos, increased off-shoring…
1. Progressive Outsourcing
The year will be marked by the inking of smaller IT services deals, many of them by first-time buyers. Providers, happy to have a foothold, will push such customers to expand the scope of their relationships over time--the old penetrate and radiate approach. Contract activity will creep back throughout 2011, as the recover stutters and buyers pull the trigger on sourcing activity.
2. Diving for Dollars
Facing a slow economic recovery, IT leaders will continue to scour their existing outsourcing arrangements for savings. There's a pot of gold in every contract, and in some cases a pot worth millions. IT services customers may reconcile their invoices with their original contracts with an eye toward under-delivery or over-payment or replace contractors from large sourcing providers with IT professionals from local temp agencies.
3. Outsourcing, Meet Cloud-sourcing
Even if some of the discussion of cloud-based offerings from IT service providers is largely hot air, it will continue to be a hot topic in the industry. The emerging cloud sourcing market will cause the destruction of the outsourcing market as we know it today. The two markets will merge and cloud sourcing will drive the rebirth of outsourcing.
Cloud players like Amazon, Google, and Rackspace are hitting traditional service providers like IBM and HP where it hurts. The current low cost leaders are forecasting the need to be able to remain profitable while seeing the price of some of their services drop by 70 percent over the coming year.
Look for mergers and acquisitions as legacy providers fumble their way forward. Customers will need help stitching together old and new. IT is going to be coordinating an increasing portfolio of third -party applications hosted externally. The theme in 2011: SaaS-to-SaaS integration.
4. Back-Door Deals Put CIOs at Risk
Many of the discussions and decisions about cloud-based offerings will be handled by business unit or function owners rather than IT. That could pose problems down the road. CIOs must get ahead of business users reasonable zeal for the power of focused SaaS applications that could back the enterprise into stealth architecture decisions that could be expensive to undo. Business stakeholders want cloud, and they know smart CIOs can mitigate its risks. However, IT professionals must tool-up to deliver cloud to their business stakeholders, otherwise they risk a gap growing between business demand and IT supply.
5. The End of Customization
Clients will be increasingly open to changing their internal processes and accepting standard 'vanilla' services . Service providers will put renewed emphasis on internal initiatives to standardize their own offerings to leverage economies of scale and stabilize profit margins. It's the stuff of benchmarking dreams, but economic conditions may turn it into a reality. More process, technology, and location standardization including platform-based solutions.
6. Prices Get Firm
Remember when you could persuade (read: bully) your provider into lower pricing? Days of auld lang syne, my friends. Outsourcing providers have filled up their prior excess capacity and will be driving to secure higher price points. Pounding on the table for price reduction is unlikely to be effective this year.
Customers seeking savings will have to bone up on delivery models, deal structures, and value drivers instead. And vendors will have to woo clients with performance rather than a low bid; as a result, we will see select players grow disproportionately, taking clients away from others.
Cloud-computing prices could also become less--well, cloudy. Pricing models will mature and buyers will better understand the specific offerings.
7. M&A: East Meets West
A merger between a major Indian IT service provider and a U.S.-based outsourcer? It could happen next year and an Indian company may be on the buying end. Western providers have adopted the process and cost initiatives first embraced by their Eastern counterparts. Indian providers are skilling up to try to win more consulting and integration work. The cultures are moving closer together. Twenty eleven will see the first mega-merger between a major Indian services provider and one of the Western incumbents.
8. Providers Embrace Mass Automation
To meet the pressure of keep costs down and rive performance up, outsourcers will rely more heavily on automation. Applications that reduce the labor a client is required to perform the services will be offered at lower implementation and running costs than they have in the past. This will continue to create demand for additional opportunities and reduce the staff necessary to support critical business applications.
-Cheers